Using Facebook as a networking tool for your freelance or small business can be very effective in meeting new clients. Here's how I use Facebook for my creative business and as a marketing tool for my clients' businesses.

Create a page for your business

You're probably already a "fan" of something or some public figure on Facebook. Well, let people become a fan of you! Go Here to create a page for your business, product, band, or whatever. A page is sort of like a "profile-light" -- allowing you to post information, pictures, videos, have a feed of your Facebook activities.

Then let some of your contacts know about this page. It might only be your high school buddies, mom, dad, and aunt Judy, but it's a start! This is a network, so start networking!

Online Portfolio

As a video professional, I upload all all of my work to my Facebook business page.

Then all of my fans (friends and clients alike) are updated when new work is available to view - keeping my company fresh in their minds. Consider adding a video overview or screencast about what it is you do. Trust me, people like video!

Admins

Do you work with other people? Set them up as admins on your business page. Then they can add photos, videos, and information, as well. And their contacts can see the page & its activity and become fans . . . you see where this could lead? I see too many people opening up a regular Facebook account for their business (like their entity is a person), and then really only one person can update the info on that page. Start a business page and give all your colleagues admin access to keep the page fresh and broaden the network.

Advertise

You have the option to create an ad on Facebook right from your company's page. I'd say Facebook ads, at least in my experience, have a much better click-through rate than Google Ads, because you can set them up to be very targeted. While setting up the ad (very easy to do if you've done Google Adwords before), you can choose very specific demographics to market to. In my case, I chose people worldwide who were involved in Marketing. And the clicks started coming!

Search Your Email

I am a Gmail user and occasionally let Facebook do a search through my gazillion Gmail contacts for people to add as friends. This is a very effective way to connect with clients and potential clients -- anyone you've emailed over the years. And then add them as a friend! Everyone likes more friends on Facebook.

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So get on Facebook and start marketing yourself! After a little bit of setup and creativity, you'll start reaching more people . . . Aunt Judy would be proud.

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